Kaitlin Foley Political Science, Communication and Media Studies
Mark Glantz Associate Professor of Communication and Media Studies
This research study explores visual communication elements in politics. For decades, campaign logos have been at the forefront of running a well-planned and successful political campaign; party logos have symbolized entire ideologies. This study looks at what elements make these logos effective and ineffective. It was found that these logos subconsciously add or subtract to a politician’s brand and the overall campaign message they are attempting to present. Also, logos may have a much larger impact in local races, where candidate name recognition alone is not enough to trigger any particularly strong feelings toward a candidate. In higher profile elections, the candidates’ names may trigger other associations that would overpower what’s conveyed in a logo. This study explores this topic and discovers more indicators as to what makes branded politics and visual rhetoric effective and impactful.